Services

Prepare

Promote

Advertise

Communicate

Deliver

Evaluate your property condition for market readiness and provide assistance for enhancing its presentation, if applicable.
Submit property information to Multiple Listing Service (MLS) to ensure maximum exposure to potential buyers.
Install a Coldwell Banker De Anza Realty "FOR SALE" sign.
Place an Advantage Express Keybox System that allows only authorized Sonoma County MLS members access to your property. For added security, the keypad is updated daily and requires a personal identification number (PIN) unique to each agent. The date, time and identity of every agent opening the box is recorded. If the property is occupied, appointments for showings will be made, however this system also allows vacant properties or those with restricted access to be conveniently shown.

Preview your property with Coldwell Banker De Anza Realty agents the first Tuesday after listing.
Schedule your property for the Thursday morning MLS Broker/Agent tour, one of the most effective ways to showcase your property to all Sonoma Valley agents.
Promote your property weekly at Coldwell Banker De Anza's Tuesday meeting and to all agents at the Thursday MLS meeting.
Schedule, stage and staff Open Houses at your discretion.
Further expose your property at Marketing Masters of Sonoma Valley, a group of top producers from different brokerages, who meet to discuss marketing strategies and trends. This opportunity to refine, enhance and promote the marketing of your property with the most active agents in the Valley is invaluable.

Prepare a brochure promoting your property's distinguishing and most marketable qualities. Brochures will be placed in an accessible outdoor box at your property, showcased at Coldwell Banker De Anza's Broadway and historic Plaza locations and mailed to interested realtors and prospective buyers.
Feature your property with a full-color ad in the Coldwell Banker Buyers' Guide reaching 18,000 prospective buyers via distribution in every Friday's Sonoma Index Tribune and on 25 magazine stands in high-traffic locations throughout the wine country.
Advertise your property on the internet at coldwellbanker.com in addition to our own website, hbsonoma.com, bringing your property to the attention of millions of potential buyers around the world. Over 70% of buyers now use the internet as a home search resource.
Send full color postcards promoting your listing to surrounding neighborhoods. Often potential buyers, these qualified property owners also may have family, friends or business associates who would be interested in your property.

Contact all agents who show your property for buyer feedback.
Regularly communicate with you regarding the marketing of your property via your choice of e-mail, phone or fax as often as you prefer.